Hot Country TV
View Film
To launch the flagship country music playlist with over x million followers, we created the biggest fan art ever. 4 massive real-world crop circles. A TVC airing on ESPN Saturday Game day, OOH and 3 of the biggest country music superstars pushing them out on their channels generated excitment around the playlist. with Luke Bryan, Chelsea Ballerini, Jason Aldean.
Role: Concept
In Collaboration with: Heather Brodie /Martin Berggren.Press.